
Hey there! It's Wednesay, so you know what time it is.
Art Crush of the Week time, of course!

This week we are staying local and chatting with Adam Connor of Little Green Toaster. Adam and I were both in the LOOK! show at FOE Gallery in September. I was especially charmed by this piece (you know I'm a sucker for a narwhal!):

Adam was kind enough to do a little interview with me about his work, life, and the great balancing act that is being a dad, husband, designer, artist, and illustrator all at once. Let's go!
Adam, please tell us a little bit about yourself!
Well, Except for a few short periods, I've always lived in Western Massachusetts. I grew up addicted to cartoons and comic books, and after graduating high school went to study animation at RIT. After a year and half there I left and moved back home to be with my girlfriend. I enrolled in UMass Amherst and after not getting along with some of the art faculty there, found out I was halfway decent at Computer Science. I got an internship as a Web Designer at MassMutual, which eventually grew into a User Experience Design position. Today, I'm an Experience Design Director with Mad*Pow in Portsmouth, NH specializing in digital product design and strategy. I'm also a public speaker and enjoy getting out and talking with audiences about design, collaboration and process. I never did stop drawing though, and recently with the encouragement of my wife (the girl I moved back to Western MA to be with), my kids, and a few really important friends, I decided to start putting my stuff out there.
You've got a sweet day gig at mad*pow doing design work. You're moonlighting as a little green toaster. I'm curious first about how you do it all, and also about how each thing feeds you creatively. Do you get different sorts of satisfaction from different kinds of work?
To be honest I'm not sure how I do it all either. The balance has been, and probably always will be tricky. My first responsibility is to my family and providing them with the stability they need, by extension that goes to my work with Mad*Pow. The art is very important to me, but it definitely isn't something I can support my family with right now, so it takes a back seat, and I do it when I have free time or if I have an idea gnawing at me that I need to get out before I can do anything else.
I definitely get different senses of satisfaction from the different work I do. I try to focus my design work on creating products that improve people's life, not in superficial ways but in creating products and services that take a problem or something people are really struggling with, and making it easier and understandable for them. My speaking is all about helping people learn and getting them to try new things when it comes to design and creation. Both of these types of work are great, but their for and in the service of others, which I believe is a very important part of life, but I also have things I need to do and express, and that's where my art comes in. I do take on commissions, but for the most part, my drawings are something I do for myself.


I'm also curious about your training and career path.
As I mentioned, I studied Animation at RIT for a little while and then Computer Science at UMass. My time at MassMutual lasted quite a while, 8 years or so, I believe. In that time I was very lucky to work with and for a number of really great managers and mentors who taught me a lot and helped me teach myself quite a bit about experience design. In 2009 I met Amy Cueva, the CXO and one of the owners of Mad*Pow. We hit it off quite well and later that year I took a position with them. They've been great, allowing me to get out and speak, voice my thoughts about design, process and product design internally and externally and most importantly, letting me work from my home, which allows me to play a bigger role in my kids lives which is crucial for me. Where I go from here, who knows. I love speaking and teaching companies about design, facilitating workshops for them. Did I mention that for a little while while I worked at MassMutual, I also taught experience design at UMass on a volunteer basis for alittle while. I'd love to do more of that too. And do lots more with my art and design. Basically I just want to do everything I'm doing now, just maybe more of it.
What's your creative process like in your art and illustration work? I'm also curious if you've found similarities/differences between your illustration process and your design process.
My drawings come about in one of two ways. The first and most common is that I'll get some sort of quick mental picture of an image, usually a creature of some sort, and then I draw it up. The second way is that I'll get hooked on a concept, like a phrase or a thought that I want to illustrate and I'll work on pulling together an image of it.
There are definitely similarities in the actual process of creation between my design work and my illustration. My preference in design is to sketch a lot of ideas for how to solve the design problem at hand, then step back, critique them, eliminate some, and refine the others, then repeat the process of critiquing, eliminating and refining until I come to the one solution that I'll pursue. If I'm working on a real illustration (not a quick doodle) I do pretty much the same thing. I sketch out a few ideas and critique them, often making notes right in my sketchbook, iterate and repeat, until I get one final sketch/study and then I begin working on the final piece.


I've been talking an awful lot about creative mamas over here lately, but I think it's time to give a little space to creative papas too. I know that you're a family man on top of all the other things you're doing--what does "balance" look like for you? How do you keep the creative well full while being a husband and raising a family? Thoughts?
I wish I could say what balance looked like. The truth is, I'm still searching for it. Every time I think I've got it figured out I find that I'm wrong and something isn't getting the attention I need to give it. The worst is when I find that the thing not getting enough attention is my family. Nothing feels worse than that. One thing that has helped is my son's interest in art and illustration, being able to sit down at the kitchen table with him and his sister and draw is great. And my wife has been amazingly supportive. I have some problems with depression and paranoia and if it wasn't for her I'd probably have given up on this a long time ago.

What new work/shows/projects are you working on right now?
Nothing big in the works right now. I've got some commissions going. Shows are a new thing for me. The recent Look show at FOE was really my first show. I'm eager to do more though. My stuff lately has all just been character doodles. I'm looking to get some time in and work on some serious pieces. My work has basically been black and white and in Ink, but I'm eager to try some new things. I've been in talks with a couple people about turning some of my characters into toys, which would be a dream come true for me, so, fingers crossed there.
Please list all your links so Rex readers can find you!
I'm pretty all over the place...
There's my Twitter stream at: http://twitter.com/adamconnor
The Little Green Toaster Facebook page at: http://www.facebook.com/pages/Little-Green-Toaster-The-art-and-illustration-of-Adam-Connor/219478508110684
My online store: http://littlegreentoaster.com (use code BRAAAINS at checkout for 20% off thru Nov. 3)My personal Tumblr account (focused mostly on my art) at: http://adamconnor.tumblr.com/
My site, which has some of my art and my thoughts on design at: http://adamconnor.com
A blog I co-maintain that curates posts from all over the web about artists and their processes: http://creativeprogress.posterous.com
And I occasionally write on the Mad*Pow blog: http://madpow.net/Team/Adam-Connor.aspx
Adam, thank you so much for sharing with us! Please show Adam a little link love!
Until tomorrow,
xo Maeg
*all images in this post © Adam Connor*